PneuThera neumex has two goals for the PneuBack Program; give hope and healing to as many people as possible, and help our partner clinics be as successful as possible. We know when we accomplish these goals, then PneuThera will be successful. To that end, we are working on marketing support materials that will help partner clinics market in their local communities. PneuThera is also developing a patient referral system to partner clinics.

 We are undertaking a marketing campaign that will make PneuBack Program a nationally recognized brand for those searching for back pain treatment. Clinics can naturally keep their own branding that they have worked hard to develop. Some clinics however, are adopting the Pneuback Clinic name brand to maximize the leverage of the brand and name recognition.  Nevertheless, PneuThera will work on an “Intel Inside” model. For example, PneuThera will position itself in the market to the be defacto standard when it comes to back pain treatments  and successful outcomes. Clinics that choose to maintain their current branding can market themselves as they do currently but now offers the PneuBack Program as the system that runs back pain  treatments.

1. Branded Collateral Materials
PneuThera is creating PneuBack Program branded brochures and flyers. Partner Clinics will be able to put their logos on these materials for a co-branding opportunity. These materials will be available for download through the PneuBack website using a secure login exclusively open to Partner Clinics.

2. Web-based PneuBack Program Clinic Referral System PneuBack
PneuThera is developing a search engine optimized (SEO) and search engine marketing (SEM) system that channels people looking for therapeutic treatments for back pain relief to local Partner Clinics.

3.    Branded Multi-Media Campaign
Partner Clinics will have access to multi-media co-branded marketing campaigns. This could entail TV, Radio, Print, Social Media and Web spots. This is a cost sharing option in which PneuThera produces the spots and leverages the number of partner Clinics to negotiate favorable rates with national and local media syndicates to get relatively lower cost, high value media exposure.